Putting the pieces together in a strategic and measurable way is what we do. We shape brand narratives to rise above the noise to effectively deliver ROI.
97% of consumers have used social media within the past month and 52% of brand discovery happens in social feeds.
Our roots in social media as early adopters and sandbox experimenters help us construct a sound digital marketing and experience that includes social media. Blending our social media community management and digital public relations tactics have successfully helped brands rise above the noise of their competitors by shaping and telling their brand’s narrative in a way that connects directly with their audiences.
Supporting brand growth and encouraging consumer education and engagement are high priorities of our social media services. These tactics effectively align with our newsroom style approach and connect brands with influencers and thought leaders highly regarded the brand’s industry.
Social Media Marketing Services
Paid media strategy, placement, optimization and management involves many moving pieces that are intelligently placed with help from our many advertising partners. Developing paid media programs that deliver results is just one piece of the puzzle. The main component is creating a digital advertising experience that connects people and brands. Whether that’s in either B2B or B2C environments, it’s the central focus of Lotus Digital to use paid media strategies that succeed at connecting people.
Paid Media Services
Everything we do stems from developing good content. Connecting with a brand’s audience in any digital medium is great, but if you’re not delivering them the content that will evoke engagement, you’re wasting your time. We help our clients understand the deep-rooted areas of what makes their audiences thrive and design content programs and assets that fuel digital marketing success, action and brand loyalty.
Content Marketing Services
Successful websites are built with top-notch SEO and content strategies that evolve with the ever-changing internet. Without alignment of current SEO trends and industry knowledge to a website, it’s nearly impossible to be seen and heard. We help our clients understand their digital space first – the ins and outs of the web landscape for their industry.
Then, we design and develop top-notch content that connects their brand and audience to seamlessly integrate with content and SEO efforts that place web experiences high in SERPs.
Having a CEO or other members of the leadership team engaged in their brand’s social landscape is now, more than ever, central to its public narrative.
Our deep roots in social media community management and digital public relations have afforded us opportunities to work with many CEO’s and C-suite leaders to help them raise their professional profiles in the social media space all the while elevating them to influencer status.
Executive Social Media Services