Are you looking to develop a strategy to ensure the goals your company sets are actually being met? One way to put your plans in motion is to implement “smart” goals to each idea that turns into a goal. Whether your goal is to increase brand awareness or drive traffic to your website, apply these qualities when brainstorming.
DON’T SETTLE – BE SPECIFIC
The last quality a goal should have is for it to be vague because steps to reach the goal may be unclear. That’s why the first characteristic is for the goal to be specific. What are you looking to achieve? Higher audience engagement or an increase in lead generation when it comes to building overall brand awareness? Answer all the questions your goals asks for a satisfying outcome.
IT’S ALL IN THE NUMBERS – LET YOUR GOAL BE MEASURABLE
Strive to increase or decrease numbers according to your goal. For example, increase the percentage of conversions or leads while decreasing your bounce rate. Both of these can be clearly distinguished by numbers that allow you to track where you stand and ensure you’re headed in the right direction to accomplish your goal.
BE REALISTIC BY SETTING ATTAINABLE GOALS
Use your own analytics and past experiences while setting goals so they can be achievable. Basing them off of your competition or like companies sets unrealistic expectations and should be avoided. Take into consideration your true ability to achieve your goal to avoid future disappointment. In this instance, growth will occur at the steady rate it’s supposed to.
RELEVANCY REMAINS KEY
The term relevant cannot be stressed enough in the digital marketing world. Is your goal contributing to the overall success of your business? Keeping this high priority at the top of your list is a general rule of thumb to remain current and not let the outcome of your goal go unrecognized.
TIME-BOUND GOALS WILL UNDOUBTEDLY BE EXECUTED
Creating a deadline for your goal will allow for progress to be made while achieving it in a timely, consistent manner. Setting specific duties each day to accomplish the goal is a fail-proof plan to make sure every aspect of it is on track and on time. Keep up with insights and metrics that relate to it. This will lead to an overall seamless execution of all future goals. Adding patience to each acronym we’ve reviewed in this blog is a sure way to achieve any goal that you set for yourself or your company. Truly breaking down the goal and being thorough each step of the way will contribute to the overall success of your business.